Industry
iGaming (Lotto)
Client
Zillions
End-to-end Lottery Platform & Game Brand System
End-to-end lottery platform, from lobby to checkout, plus game brand system
The assignment Zillions is an online lottery platform, and the brief was a full end-to-end design: the entire journey from the lobby through to choosing numbers, the basket, checkout and payment, across single lines, bundles and syndicates. Lottery as a category tends to look dated and feel clunky, so the goal was to move it into a modern, app-like space that would feel natural to millennials and newer player profiles, without losing the familiarity that existing players rely on. I designed the full responsive system across desktop and mobile, along with the brand identities for the portfolio of games.
"The heart of a lottery product is choosing numbers, so that is where most of the design thinking went".
The design thinking The heart of a lottery product is choosing numbers, so that is where most of the design thinking went. The number picker offers three routes side by side: a manual grid with live counters showing how many picks remain, a Lucky Pick that auto-fills quick selections, and Syndicates for group play. Players can build and save multiple lines, top up a line with a single auto-fill action, and choose single or multiple draws with the saving made obvious. A running total and the play action stay pinned to the screen throughout, so the cost of the basket is always visible as lines are added. From there the journey leans on familiar e-commerce patterns, a basket, stored payment methods and a clear checkout, so a first-time player is never in unfamiliar territory. The wider system carries the same energy. I designed a family of game brands, from Daily Zillions to Mega Zillions and Zillionaire Lotto, each one distinct but clearly part of a single portfolio, and a bold lobby that leads with live jackpots, countdowns and trending draws to give the home page real momentum.
