Industry
Fintech
Client
Ribbon Money
Ribbon Money — Business Onboarding
Business registration & KYC onboarding flow, built on Ribbon's design system
The assignment Ribbon is a multi-currency fintech super app. The brief was to design the registration flow for its business banking customers, covering both registered companies and sole traders, working entirely within Ribbon's existing design system. The goal was not a new visual language but a highly functional, high-converting journey assembled from established components, taking a prospective business customer from the first tap through to a fully created account with as little drop-off as possible, while still collecting everything a regulated onboarding requires.
Business onboarding is long and admin-heavy. It has to gather eligibility, identity, address, business type, VAT details and ID documents, and every extra step is a chance for someone to give up.
The thinking behind the design The design is built to protect momentum throughout. Each screen asks for one thing at a time, every request is paired with a short plain explanation of why it is needed, and address entry uses a postcode lookup rather than manual typing, with a manual fallback for anything the search misses. Steps that are not strictly required to create the account, such as VAT registration and ID upload, can be skipped or deferred, so nothing optional blocks the customer's path to the end. Consent is handled openly: eligibility and data sharing are shown up front, and the marketing opt-in is left unticked by default. Primary actions stay disabled until a field is valid, and a final confirm-and-edit review lets the customer correct anything before submitting, catching errors before they become support tickets.
